Built for manufacturers

My caste is Lohar. Blacksmiths.

We come from Vishwakarma. The god of creation. The one who built things with his hands that lasted forever.

That is my blood.

My father runs a fabrication business. My uncles. My cousins. My whole family. Manufacturing is all we have ever known.

I did not read about this industry in school. I grew up inside it.

Before I even understood numbers properly, I was watching my father weld. Watching him check dimensions. Watching him fix problems after a product was delivered. Watching him earn trust, one job at a time.

Nobody taught me any of this. I just watched. Every single day.

That is how deep this goes for me. Manufacturing is not something I learned. It is something I am.

Then one day I noticed something.

Tech companies with no factory, no tools, no craft were becoming worth billions. In five to seven years. Not because they made something better. Because they showed up online. Because buyers found them. Because their digital presence matched their ambition.

And the manufacturers?

The people who actually make things. The people who weld, machine, fabricate, and deliver. The people like my father.

Still invisible online. Still relying on word of mouth. Still handing their marketing to agencies who had to Google their own client’s industry before writing a single word.

That hurt to watch.

These people build the world. They deserve better than that.

So I started Jaadu Digital.

A team that comes with manufacturing knowledge already built in. People who understand what a buyer checks before sending an RFQ. People who know the difference between a listing that gets ignored and one that earns a call.

Vishwakarma’s people build things.

I just use a different material now.

• Jignesh S Panchal  Founder, Jaadu Digital